RSAF 2016 TV AD

Finally, the Republic of Singapore Air Force has rolled out their latest TV ad for the year 2016. After a rather disappointing 24/7 themed ad in year 2014, the RSAF has redeemed themselves with a quality narrative ad to counter the good pieces the Navy had put up last year.

This year the RSAF describes the various things that is being measured in the RSAF, precision, weight, distances, showcasing how these lingo describe the magnitude of RSAF operations. And later adding human factors like dedication and teamwork to something that is intangible and priceless which is ‘peace’. A beautiful scripted piece if you were to ask me. See it here.

Narrator: We measure precision in nanometers, memory in terabytes, thrust in pounds, and altitude in feet.  (yes, server is that intense)

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N:  We measure load in tonnes, distance in nautical miles, speed in Mach number and response time in split seconds. (nice CGI to the SATCC complex)

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N: When we take all these thing we measure and we add dedication, teamwork, perseverance and courage, to turn it all into something beyond measure.

Screen Shot 2016-01-25 at 11.52.35 am.png

N: Peace.

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N:One mission. One Force. Above All.

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